We redesigned the bill screen to display the entire check upfront, with a floating footer that included clear options to split or pay the full amount. This ensured users never had to scroll to find core actions. Tips were added in the next step with a clean, familiar UI. The final success screen, now visually celebratory and confirmation-focused, tested 70% higher in satisfaction compared to the old version.

Users consistently preferred a paginated, guided payment experience over the previous single-page scroll. Breaking down the process into clear steps — view bill → select tip → choose split/full payment → confirm — made it significantly easier to follow. This structure reduced cognitive overload and led to fewer drop-offs and user errors during testing.

To encourage ongoing interaction, we introduced light gamification, allowing users to earn points for actions like leaving a review or rating the experience. Feedback showed this made the app feel more engaging and rewarding. These points could be redeemed for discounts or perks, driving both repeat usage and word-of-mouth referrals.

Account creation was previously a low-conversion point. Once we added a clear reward system — points earned after payment, redeemable for future discounts — we saw account creation jump from 35% to 55%. This validated that users are more likely to create accounts when there’s a tangible, immediate benefit tied to the action.